3 Best Platforms for Social Media Marketing
Statistics say, nearly 4.62 billion monthly active users spend 2.25 hours a day on an average on different social media channels. It is the easiest platform businesses can utilize to know their customers, perform market research, and leverage competitor analysis. They can carry out promotional campaigns, and use marketing analytics to determine which approach is actually working well.
What is Social Media Marketing?
Social Media Marketing is a form of digital marketing that uses different social media channels to build brands, drive website traffic, and generate leads. Businesses can reach their customers where they are, promote their products through social media advertising, and build a community of followers, customers, and influencers around their brands.
Key Benefits of Social Media Marketing
Social media is the most versatile, interactive, and cost-effective channel to market your brand. It enables you to scale your business in the following way :
Create Brand Awareness
Your creatives, infographics, and videos on social media develop your visual identity and enhance brand recall. This in turn drives user response to your campaigns and draws more website traffic.
Increase sales
An average of 12 Facebook Ads are clicked every month. Product advertising on social media enhances the chance of reaching a large customer base. It generates leads and increases the sales prospects of your products.
Measure success with Analytics
You can use cutting-edge social media analytics tools to track the performance of your marketing tactics. Apart from that, individual social networks have their in-built analytics to measure KPIs.
3 Best Social Media Platforms to Market your Business
While there are several social networking sites with their own pros and cons to market your brand, we prefer these three channels for the following reasons :
Facebook hosts a large user base for mass marketing. It allows short-form and long-form content like posts, blogs, and articles for customer engagement. You can also carry out visual marketing campaigns with images, videos, infographics, and memes. On Facebook, you can enjoy a variety of formats to run advertisements for brand promotion.
LinkedIn is a professional network, especially beneficial to B2-B businesses. It allows hashtag optimization to increase organic reach, connect to communities, and target niche customers. On LinkedIn, you can convey company cultures, build a brand, and generate leads. It also provides analytics to measure the performance of LinkedIn Ads and content engagement.
Nearly 81% of people use Instagram to research brands and products. On this platform, you can create original content and visuals, and perform organic social marketing. It allows you to SEO optimize your content, targets specific demographics, analyze competitors, and promote influencer marketing.
Summing up
Social Media Marketing not only promotes your products, but also builds a community for you to establish your personality, showcase your values, share relevant information, and engage with your customers.
Rely on experts to curate the best social media marketing strategy for you, and reap the benefits of the network to scale your business.
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