How to Create a Winning Marketing Plan for your Start-up?
If you’re planning to step into a start-up business , there’s a 90% chance you don’t have a defined marketing plan. Studies say that nearly 10% of start-ups fail to meet the market demands in the first year, and about 70% face a breakdown within five years of development. Start-ups face a lot of uncertainty during the initial period. While some become successful in sieving through the hurdles, most of them experience a drastic decline in their growth. Do you know why is this so? That’s because most of the start-ups lack a strategically defined marketing plan. Marketing is the most crucial aspect of a business that determines its fate in the competitive market. While the term is mostly used to denote how a business connects with its target customers to raise awareness or make a sale, it is actually far more comprehensive than it appears. Marketing encompasses anything and everything that a business needs to thrive upon. It is the most dynamic and innovative approach that requires consta...