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3 Best Platforms for Social Media Marketing

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Statistics say, nearly 4.62 billion monthly active users spend 2.25 hours a day on an average on different social media channels. It is the easiest platform businesses can utilize to know their customers, perform market research, and leverage competitor analysis. They can carry out promotional campaigns, and use marketing analytics to determine which approach is actually working well. What is Social Media Marketing? Social Media Marketing is a form of digital marketing that uses different social media channels to build brands, drive website traffic, and generate leads. Businesses can reach their customers where they are, promote their products through social media advertising, and build a community of followers, customers, and influencers around their brands. Key Benefits of Social Media Marketing Social media is the most versatile, interactive, and cost-effective channel to market your brand. It enables you to scale your business in the following way : Create Brand Awareness Your cre...
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How to Create a Winning Marketing Plan for your Start-up?

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If you’re planning to step into a start-up business , there’s a 90% chance you don’t have a defined marketing plan. Studies say that nearly 10% of start-ups fail to meet the market demands in the first year, and about 70% face a breakdown within five years of development. Start-ups face a lot of uncertainty during the initial period. While some become successful in sieving through the hurdles, most of them experience a drastic decline in their growth. Do you know why is this so? That’s because most of the start-ups lack a strategically defined marketing plan. Marketing is the most crucial aspect of a business that determines its fate in the competitive market. While the term is mostly used to denote how a business connects with its target customers to raise awareness or make a sale, it is actually far more comprehensive than it appears. Marketing encompasses anything and everything that a business needs to thrive upon. It is the most dynamic and innovative approach that requires consta...
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